Customer Fitted

Product marketing services for SaaS & B2B businesses

Ads & BoFu content that drives trials, demos, and customers. Not just views.

Customer Fitted analyzes your business and customers to create consistent messaging across channels, enabling:

  • Ads that minimize waste spend & maximize ROI

  • Landing pages optimized to convert your best-fit customers

  • Honest & in-depth comparison content that steals leads from competitors

Recent results we achieved for our clients

-42.4% ad spend & +216.6% conversion rate for Google ads

+95.9% traffic with simple comparison content updates

2x traffic from ChatGPT with content updates made with AI

“You're on my short list of people that can kill it on GTM projects!”

+105.1% overall traffic with only 1 month of new content

High-value customers on autopilot with versus pages

Moritz Dausinger
Moritz Dausinger
Founder @ Refiner

Customer Fitted helped me make some important changes to the strategy of Refiner.

The result? 46% increase in ARPU. Completely changed the business.

Here's the problem

We see this with every B2B SaaS we audit

Is it you?

  • Messaging is inconsistent across ads, pages, and articles, creating confusion and preventing conversion

  • Ad campaigns focus on the wrong keywords wasting your budget

  • No internal bandwidth to move the needle fast

  • Many domains to cover but impossible to find the right people

Steve McLeod
Steve McLeod
Founder @ Feature Upvote

We had recently repositioned to serve the video games industry, but our homepage didn't yet reflect that. A major industry event was just weeks away, giving us a firm deadline to rewrite and redesign our home page. It needed to say to our new target customer, "you are in the right place and we can solve your problem."

I had seen Nicolas's work with other companies, and had worked with him in the past. He has a rare combination of understanding the fundamentals of B2B SaaS and knowing how to create web pages that achieve business goals. So I knew he was the right person to do this project well.

Right on time (another rare thing!) we launched our new homepage. Now when our target customers land on our homepage, they know they are in the right place. Almost immediately, we started getting more trial signups from our new target niche.

Pricing

No surprises, no scope creep, no excuses

  • €3,000/mo

  • All services included

  • Dedicated project manager

  • Collaborative dashboard

  • No scopes, quotes, or billable hours

  • Pause or cancel anytime

  • Custom and one-off projects available

Michael Koper
Michael Koper
Founder @ Nusii

More professional, better communication, greater quality [than previous contractor]. And also way better than I could have done myself.

Customer Fitted is your best option for results & peace of mind

There’s too much competition. You can’t settle on “good” anymore. You need the best ads and content possible.

Customer Fitted
In-house
Freelancer
Agency
Communication speed
<24 hours response, regular updates
Depends on their workload
Whenever they reply
Account manager filters & delays
SaaS expertise
B2B SaaS only
Varies
Hit-or-miss
Generalist
Reliability
Always on, no gaps
Employee turnover risk
Prone to ghosting
Multiple clients, slow timelines
Multi-channel expertise
Copywriting, ads, SEO, email, etc…
Usually specialized in 1-2 areas
Niche specialty only
Separate teams, poor coordination
Cost
Flat, predictable
Salary + benefits
Varies per project
High retainers, hidden fees
Performance focused?
Yes
Depends on experience
Mostly aesthetic
Strategy-heavy, slow execution
Leo Baecker
Leo Baecker
Founder @ Hyperping

I needed a boost of traffic, a clearer overview of the strategy and a direction which Nicolas quickly established early on.

I worked with agencies in the past where writers changed month after month with no coherent follow-up. With Nicolas, I get better results at the fraction of the cost, on top of being personal.

I genuinely see him as part of the team. Tracking is on point and measurable. Impressions are skyrocketing and conversions are following.

Interested in working with us?

If you want to know more before calling us, access our case studies and samples here.

Otherwise, I'm looking forward to have a chat with you. No strings attached.


Nicolas Mérouze
Owner of Customer Fitted