Ads & BoFu content that drives trials, demos, and customers. Not just views.
Customer Fitted analyzes your business and customers to create consistent messaging across channels, enabling:
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Ads that minimize waste spend & maximize ROI
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Landing pages optimized to convert your best-fit customers
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Honest & in-depth comparison content that steals leads from competitors
Recent results we achieved for our clients
-42.4% ad spend & +216.6% conversion rate for Google ads
+95.9% traffic after updating comparison guides
16.4% conversion rate from ChatGPT with AI SEO techniques
“You're on my short list of people that can kill it on GTM projects!”
+105.1% overall traffic on the website
300 ready-to-buy visitors per month with versus pages
We see this with every B2B SaaS we audit
Is it you?
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Messaging is inconsistent across ads, pages, and articles, creating confusion and preventing conversion
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Ad campaigns focus on the wrong keywords wasting your budget
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No internal bandwidth to move the needle fast
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Many domains to cover but impossible to find the right people

Customer Fitted helped me make some important changes to the strategy of Refiner.
The result? 46% increase in ARPU. Completely changed the business.
From first ad click to onboarding, we optimize your entire bottom-of-the-funnel
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Homepage messaging
Revamp your homepage with a crisp focus on your ICP and your strengths.
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Landing & website pages (conversion factory says sales and conversion pages…)
A good homepage is a good start but insufficient. We also make landing pages for ads, feature pages, pricing pages, etc.
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Comparison content
Your leads don’t only think of you. Control the narrative with convincing alternative pages (e.g. [you] vs [competitor]) and comparison guides (e.g. best [use case] tools).
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Customer success stories
More social proof = more trust & conversion. We handle the whole process: scheduling, interviewing, copywriting, and validation.
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Google ads
With expertise in messaging and bottom-of-the-funnel, we are able to optimize ads to their full potential.
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And more...
CRO, customer research, website design & development, SEO, email marketing, onboarding, LinkedIn content & ads, AI SEO.

More professional, better communication, greater quality [than previous contractor]. And also way better than I could have done myself.
No surprises, no scope creep, no excuses
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€3,500/mo
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All services included
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Dedicated project manager
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Collaborative dashboard
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No scopes, quotes, or billable hours
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Pause or cancel anytime
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Custom and one-off projects available
Customer Fitted is your best option for results & peace of mind
There’s too much competition. You can’t settle on “good” anymore. You need the best ads and content possible.
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We have a great track record
In 2024, 100% of our clients ended up satisfied and requesting more. We're always trying to push the envelope.
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Externalizing BoFu content is safe with us
Working with us feels like working with an internal team. We always start by interviewing the people inside the company who understand the product and customers best and document everything.
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Multi-disciplinary for a better ROI
We understand the most complex products and know the best ways to get you more customers. We have expertise in design, product management, and development in addition to marketing & growth.
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We're neither a freelancer nor an agency
We're your fractional marketing team. Composed of Nicolas Mérouze, owner of Customer Fitted, and a team of human & carefully crafted AI assistants.

I needed a boost of traffic, a clearer overview of the strategy and a direction which Nicolas quickly established early on.
I worked with agencies in the past where writers changed month after month with no coherent follow-up. With Nicolas, I get better results at the fraction of the cost, on top of being personal.
I genuinely see him as part of the team. Tracking is on point and measurable. Impressions are skyrocketing and conversions are following.
Interested in working with us?
If you want to know more before calling us, access our case studies and samples here.
Otherwise, I'm looking forward to have a chat with you. No strings attached.
—
Nicolas Mérouze
Owner of Customer Fitted