Customer Fitted

Resources

Grow your SaaS revenue by optimizing what you already have instead of spending more on uncertain channels.

Nicolas Mérouze

Hey, I’m Nicolas Mérouze 👋

I’m a SaaS CRO & copywriting consultant, SaaS founder, with a background in software engineering, design, and product management.

I understand all the facets of your business like no one else.

I’m not all talk, I drive real results for self-funded and VC-backed SaaS businesses.

+46%
ARPA with a pricing strategy update based on customer research insights
+360%
YoY MQLs with a single new lead magnet and some A/B testing
14.3%
Opt-in rate for a content upgrade made in 2 hours by repurposing exisiting content (1.95% is the industry average)

Leaks in your pipeline compound fast

Buyers take a big risk when purchasing a new SaaS. They are extra careful and require accurate information to make the right choice. Each vague, confusing, misleading or sub-optimized asset gets them closer to your competitors.

Poor ad copy
Confusing landing page
Impractical lead magnets
Case studies missing key information
Undifferentiated positioning & messaging
Misdirection in the onboarding microcopy
Unhelpful onboarding emails
Overpromising and underdelivering
Unbelievable claims on comparison pages
Uninteresting content potential customers won't read
Too much jargon and abstract concepts in your copy (leave that to unicorns)

A solid pipeline makes your SaaS thrive

Take CRO seriously and you won’t have to worry about growth ever again. Plus, it’ll be far cheaper than spending more on ads, sponsorships, or experimenting on new channels.

Less bad fit buyers, more good fit buyers
Higher activation rate
Reduced churn
Less customer success work
Effortless cross-sell & up-sell
Lower acquisition cost
More satisfied customers that stay longer
Steal customers from competitors
Bigger deals

I’ll make your SaaS so irresistible buyers won’t even think about the competition

Strategy

CRO Audit
Positioning & Messaging
Onboarding
GTM

Advisory

Weekly calls & assignments
Analytics
A/B testing and optimizations
Team management
Hiring help

Copywriting

Landing pages
Email sequences
Core webpages
Comparison pages
Case studies
Lead magnets
In-depth guides
Product microcopy

I’m not just another generalist CRO & copywriter. I know SaaS inside out.

I co-founded a B2B SaaS and helped it grow to $1M ARR.

I have a deep understanding of SaaS businesses. I've faced the same challenges you've faced.

My expertise comes from experience, not school.

I don’t have a marketing degree, but all the businesses I’ve made got profitable thanks to my copywriting and CRO skills. I’ve been earning money on the web for the last 22 years.

I’m an ace of all trades.

I’ve worked professionally — aka got paid for it — with SaaS companies as a developer, designer, product manager, and marketer. I understand the most complex products and know exactly the right ways to attract buyers.

I provide a mix of strategy & execution.

Execution alone will yield poor ROI if your strategy isn’t solid enough. I love the strategy part and my unbounded empathy makes me go the extra mile to understand your customers better and find out precisely why they buy.

Your success is my success.

I don't overbook myself with projects. I’ve burned out before and overwork isn’t for me. I prefer to deliver on time, consistently, and be personally invested in your success.

I know your market, customers, and competitors.

I’m genuinely interested in SaaS and will compare products in a category just for fun. Chances are high I already know a bit about your market.

I don’t do guesswork.

I like tangible data. I don’t follow my gut. I prefer to follow graphs and charts. Customer research is my passion.

People love my work, and not just my clients!

The market research we received gave us confidence in positioning Refiner as a customer survey tool for SaaS companies. The cross-topic component (research & copywriting) was a huge timesaver.
Moritz Dausinger, Refiner
Moritz Dausinger, Refiner
Customer Fitted was able to lend a fresh perspective on TeamMood and delivered recommendations proactively. I'm satisfied with the new website, it now reflects what the product is more accurately.
Nicolas Deverge, TeamMood
Nicolas Deverge, TeamMood
Outreach Testimonial

How I helped Refiner increase ARPA by 46% with customer research. Plus, more CRO wins.

Learn more about my services, my process & methodology, how I collaborate with my clients, and the ROI they get from my work. It doesn't do justice to summarize it here on the homepage. You need to read the case study to really feel what it's like to work with me.