Not another SEO agency
Comparison content that gets your SaaS recommended in AI search and wins deals from competitors
We research your competitors and build the comparison pages and guides that get your B2B SaaS recommended by ChatGPT, Perplexity, and Google, then convince ready-to-buy leads to pick you. All without adding headcount.
Get recommended in AI search
Win the "you vs competitor" comparison every buyer makes
Honest and in-depth, so buyers actually trust it
Proof
Recent results we achieved for our clients
Increased ARPU by 46% through competitive research
+968% organic traffic YoY on comparison content since we started
Multiple comparison pages #1 on Google within 24 hours
+95% traffic after a content refresh of their comparison content
“You're on my short list of people that can kill it on GTM projects!”
+106% overall traffic with only 1 month of new content
The problem
Your buyers are comparing you right now. Are you winning?
Every B2B SaaS buyer builds a shortlist before they buy. They search, they ask AI, and they read comparisons long before they talk to you. Here is where it goes wrong for most companies we audit.
Is this you?
Invisible in AI search
When buyers ask ChatGPT or Perplexity for the best tool in your category, your name doesn't come up. The model recommends the competitors whose content it learned from.
Competitors own the matchup
Your competitors run "[you] vs them" pages that rank on Google. You have nothing answering back.
Traffic that never buys
Your traffic is all top-of-funnel. The people searching "[competitor] alternative" or "best [category] tool," the ones ready to buy, never reach you..
Generic agency content
You hired an agency, but what they ship is generic. You rewrite half of it, and none of it is built to convert or get cited.
No bandwidth to fix it
Your team is stretched thin. Researching every competitor and writing honest comparisons keeps sliding down the list, even though you know you need it.
If you recognized more than one, your competitors are winning deals they shouldn't. Let's change that.
Our process
How we make you the obvious choice in every comparison
1. Research your competitors and category
We document your product and dig into what buyers love and hate about each competitor, how they search, and where you genuinely win. Everything goes into one source of truth we build with your team.
2. Build comparison content that ranks and converts
We write honest vs pages, alternatives pages, and best-of guides, structured to get cited by AI and to convince buyers you are the best fit for them.
3. Expand and defend
Every month we cover more competitors and more searches, and keep your existing pages current as the market and the AI models shift. Comparison content decays and competitors push back, so this is ongoing work, not a one-off.
Pricing
No surprises, no scope creep, no excuses
$3,500/mo
All comparison content and AI search work included
Dedicated project manager
Collaborative dashboard
No scopes, quotes, or billable hours
Pause or cancel anytime, no minimum commitment
Most done-for-you content teams charge two to four times this and lock you into a multi-month minimum. We don't.
Testimonials
What our clients highlight: Results, expertise, and trust
Leo Baecker
Founder @ Hyperping
I needed a boost of traffic, a clearer overview of the strategy and a direction which Nicolas quickly established early on.
I worked with agencies in the past where writers changed month after month with no coherent follow-up. With Nicolas, I get better results at the fraction of the cost, on top of being personal.
I genuinely see him as part of the team. Tracking is on point and measurable. Views are skyrocketing and conversions are following.
Steve McLeod
Founder @ Feature Upvote
We had recently repositioned to serve the video games industry, but our homepage didn't yet reflect that. A major industry event was just weeks away, giving us a firm deadline to rewrite and redesign our home page. It needed to say to our new target customer, "you are in the right place and we can solve your problem."
I had seen Nicolas's work with other companies, and had worked with him in the past. He has a rare combination of understanding the fundamentals of B2B SaaS and knowing how to create web pages that achieve business goals. So I knew he was the right person to do this project well.
Right on time (another rare thing!) we launched our new homepage. Now when our target customers land on our homepage, they know they are in the right place. Almost immediately, we started getting more trial signups from our new target niche.
Moritz Dausinger
Founder @ Refiner
Customer Fitted helped me make some important changes to the strategy of Refiner.
The result? 46% increase in ARPU. Completely changed the business.
Michael Koper
Founder @ Nusii
More professional, better communication, greater quality [than previous contractor]. And also way better than I could have done myself.
Deliverables
Comparison content for every way a buyer checks you out
You vs competitor pages
Control the head-to-head comparison buyers are already making, instead of leaving it to a competitor's one-sided page.
Competitor alternatives pages and guides
Capture buyers who are actively looking to switch and ready to move.
Best [category] tools guides
Win the high-intent best-of searches, including the ones AI assistants read before they answer.
AI search optimization
We structure every page so ChatGPT, Perplexity, and Google's AI Overviews can read it, quote it, and recommend you.
Every other angle a buyer compares from
Competitor vs competitor with you in the mix, pricing breakdowns of a competitor, review roundups, migration guides, and any other high-intent comparison format.
Timeline
What your first 90 days look like
Weeks 1-2: Research and strategy
Competitor research, keyword opportunities, and the comparison map of who we target first.
Weeks 3-4: First comparison pages live
Your highest-opportunity vs or alternatives page, drafted, designed, and shipped.
Month 2 onwards: Expand and optimize
More competitors and guides each month, with tracking and iteration on what converts.
Why Customer Fitted
Customer Fitted is your best option for results and peace of mind
There is too much competition to settle for "good." When a buyer is weighing you against three alternatives, your comparison content has to be the best in the category.
Honest comparisons buyers trust
We research competitors in depth and write balanced pages, not a one-sided sales pitch. That is what makes buyers believe them, and what makes AI more likely to cite them.
We dig where your advantages are buried
We interview the people who understand your product and customers best, then document the real reasons you win, the way an internal PMM would.
20 years inside tech startups
Nicolas Mérouze, owner of Customer Fitted, has spent two decades in tech startups as a developer, designer, product manager, and product marketer. He has used hundreds of SaaS tools and worked with plenty of teams, so he gets your product and your buyers fast. A wide range of hobbies outside work means he picks up unfamiliar fields quickly too, which matters when your customers live in one.
A great track record
We've had multiple clients continuously since the beginning of our activity (in 2020), still satisfied to this day.
Neither freelancer nor agency
We are part of your team. Customer Fitted is Nicolas and a small team of human and AI assistants.
FAQ
Answers to questions B2B SaaS teams ask most
How is this different from an SEO agency or a freelance writer?
Most agencies optimize for volume and hand your account to a junior writer who has never used your product. We take few clients, research your competitors in depth, and write every page to convert and to get cited by AI, not only to rank.
Won't biased comparison content hurt our credibility?
It would, which is why we don't write it that way. We research what buyers genuinely like and dislike about each competitor and say so. Honest pages convert better because buyers trust them, and AI models are more likely to cite a balanced comparison than a sales pitch.
What if we don't want to attack competitors directly?
You don't have to. Plenty of high-intent comparison content is neutral by design: best-of guides, alternatives roundups, and category overviews. We pick the formats that fit how you want to show up.
How do you research competitors accurately, especially for a technical product?
We start by interviewing the people who know your product and customers best, then add research from reviews, documentation, and hands-on testing. For complex products, that interview is what keeps the content accurate.
Are there real humans on our account, or is it all AI?
Both. Nicolas leads the strategy, and a small team of people and AI assistants handles research and production. AI helps us move faster. It doesn't replace the judgment that makes a comparison convincing.
How does the recurring engagement work, and is there a minimum?
It's a flat monthly subscription. Each month we ship new comparison content and keep your existing pages current. There is no minimum commitment, so you can pause or cancel anytime.
Do you only do comparison content?
Comparison content is our focus and where you'll see the fastest return. We also help with homepage and landing page messaging, customer success stories, CRO, and ads when it makes sense. Ask, and we'll tell you honestly whether we're the right fit.
Will you interview our customers?
When it helps. For some pages we rely on your team as the experts on your customers. For others, talking to a few customers sharpens the positioning. We'll recommend what's worth the time.